community college kitchen
Oba Akinwale approached me to design a new brand identity and motion piece for the Community College Kitchen.
“What started as a blanket approach to delivering care packages for students in need, including food and toiletry bags grew into an amazing partnership between Trafford College and the wider Greater Manchester community.”
The Brief was simple, this project needed to appeal to a younger audience. Working closely with Oba Akinawale (scriptwriter) and the team at Loud Speaker, we settled on presenting CCK to Trafford College as a much more fresh, inclusive and young aesthetic than it’s counterparts in other University and College institutions that often play on the negative narrative.
Loud Speaker presented the video to a focus group of young adults, “This is sick” was the sentiment. We were half way there already.